Peggy Simcic Brønn is Professor of Communication and Management in the Norwegian Business School’s Department of Communication, Culture and Languages, where she is also associate dean of the school’s Bachelor in Public Relations. She is also director of BI’s Center for Corporate Communication. Dr. Brønn has conducted research on relationship outcomes, reputation and reputation risk analysis, strategic thinking of communication directors, motives for social engagement and CSR communication. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (European editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others. She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian. She is Norway’s academic representative to the Reputation Institute and consults in the private, public, and nonprofit sectors in Norway. She holds a DBA (doctor of business administration) from Henley Management College in the UK, an MBA in Marketing from Georgia State University and a BA in Journalism/PR from the University of Georgia. She has cowritten the book Sosiale medier fra innsiden og ut − Intern samhandling og dialog(Kommuneforlaget, 2012).